SEC filingsOct 12, 2026 to Oct 19, 2026: insiders reported 840 purchases and sales across 212 companies.840 insider purchases and sales in 7 daysSee the filings →
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Company profile

MAX

MediaAlpha, Inc.
NYSECommunication Services

Latest close: 11.50 USD · Oct 16, 2026 · 1 year · split-adjusted

On the price, the facts of the public record■Insider buy□Insider sell◇Significant stake declared (13D)●Results filed
With an account, also○dividends▲splits◌next earningswith an account

End-of-day prices provided by Twelve Data · One close per session; the series does not update during the trading day.

Latest on record

The most recent facts, as filed.

Up to three of the most recent, checkable facts already loaded on this page, each linked to its source.

  1. Oct 16, 2026Notice of sale · Form 144Yeh Kuanling Amy · Officer · $176.6KOpen the filing ↗
  2. Oct 14, 2026Reported sale · Form 4Eugene Nonko · $11.1KOpen the filing ↗
  3. Oct 14, 2026Reported sale · Form 4Eugene Nonko · $69.2KOpen the filing ↗

In numbers

What this profile holds, counted.

Closes · 1 year250
SEC filings on record71711 flagged findings
Reported transactions (Form 4)80since Aug 15, 2025 · and 7 other holdings
Corporate events (8-K)30since Jul 8, 2021

What the record says

Description, identity and filings, each with its source.

Every block cites its source. The colour of a finding marks its category — which document, who filed it — not how much it matters.

SEC topics

Regulatory history

Topics detected in its SEC reports, with the original excerpt.

Each topic is assigned by a classifier over the full filing; the excerpts show where it was detected and are not always enough to verify it. Open the filing to read it in full.

  • 2026-04-29capital return (buybacks/dividends)recentOpen filing ↗
    “…are ultimately not met, no further expense is recognized and any previously recognized expense is reversed. Upon vesting of the…”
    +1 more passage from the same document
    • “…business is seasonal and cyclical in nature and these trends, if continued for a long period of time, could impact our cash flows…”
  • 2026-04-29regulatory investigationrecentOpen filing ↗
    “…in the normal course of business. In the opinion of management, the Company does not believe that the amount of liability, if any,…”

Original excerpts from SEC filings, untranslated. Not advice and not a prediction.

SEC record

SEC dossier

What this company has filed with the SEC, in plain language.

The 25 most recent filings (of 717)

Everything filed

Every SEC filing, newest first, with what it is. Below, each type with its own explanation.

  • Oct 16, 26Form 144 ↗Notice of proposed sale new
  • Oct 14, 26Form 4 ↗Insider transaction new
  • Oct 13, 26Form 144 ↗Notice of proposed sale new
  • Oct 9, 26Form 4 ↗Insider transaction
  • Oct 8, 26Form 144 ↗Notice of proposed sale
  • Oct 2, 26Form 4 ↗Insider transaction
  • Oct 2, 26Form 3 ↗Insider transaction
  • Insider transaction · 4 Form 4 filingsshow all 4hide
  • Sep 15, 26Form 144 ↗Notice of proposed sale
  • Insider transaction · 2 Form 4 filingsshow all 2hide
  • Sep 9, 268-K ↗Current report · Entered a material agreement
  • Sep 3, 268-K ↗Current report · A senior executive left or was appointed
  • Insider transaction · 2 Form 4 filingsshow all 2hide
  • Aug 26, 26SCHEDULE 13D/A ↗Stake with intent to influence · Eugene Nonko · 9.8% · event on Aug 25, 26 · amendment
  • Insider transaction · 6 Form 4 filingsshow all 6hide

717 filings on record, the oldest from Sep 4, 20.

Listing the 25 most recent filings of the 717 on record.

8-Ks, explained

Stress1Structure12Governance20
  • Sep 9, 26StructureEntered a material agreement+1 more in the same filing8-K 1.01 ↗
  • Sep 3, 26GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
  • Jun 29, 26StructureEntered a material agreement+1 more in the same filing8-K 1.01 ↗
  • May 18, 26GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
  • Mar 30, 26StructureEntered a material agreement+1 more in the same filing8-K 1.01 ↗
  • Governance3 senior executive changes2025 – 2026show all 3hide
    • Mar 19, 26GovernanceA senior executive left or was appointed+1 more in the same filing8-K 5.02 ↗
    • Dec 5, 25GovernanceA senior executive left or was appointed8-K 5.02 ↗
    • Nov 13, 25GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
  • Structure3 material agreements entered2025show all 3hide
    • Sep 5, 25StructureEntered a material agreement+3 more in the same filing8-K 1.01 ↗
    • Aug 7, 25StructureEntered a material agreement+2 more in the same filing8-K 1.01 ↗
    • Aug 6, 25StructureEntered a material agreement+2 more in the same filing8-K 1.01 ↗
  • Governance8 senior executive changes2023 – 2025show all 8hide
    • Jun 30, 25GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
    • Mar 31, 25GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
    • Feb 10, 25GovernanceA senior executive left or was appointed+1 more in the same filing8-K 5.02 ↗
    • Dec 18, 24GovernanceA senior executive left or was appointed8-K 5.02 ↗
    • May 20, 24GovernanceA senior executive left or was appointed+3 more in the same filing8-K 5.02 ↗
    • May 1, 24GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
    • Mar 20, 24GovernanceA senior executive left or was appointed8-K 5.02 ↗
    • Aug 2, 23GovernanceA senior executive left or was appointed+2 more in the same filing8-K 5.02 ↗
  • Jun 12, 23StructureEntered a material agreement+1 more in the same filing8-K 1.01 ↗
  • May 4, 23StressRestructuring plan with committed costs+3 more in the same filing8-K 2.05 ↗
  • Jun 27, 22GovernanceA senior executive left or was appointed+1 more in the same filing8-K 5.02 ↗
  • Mar 30, 22StructureEntered a material agreement+1 more in the same filing8-K 1.01 ↗

5 older filings not shown · The record reaches back to Nov 2, 20.

Corporate events are tracked from 2004-08-23, when the SEC renumbered 8-K items. Earlier filings use an incompatible numbering and are not classified here.

Ownership and control

Schedule 13D: stake and stated purpose

Filed by holders above 5% of a share class who cannot use the short form. It includes the investor's stated purpose: read it before assuming they seek influence.

  • White Mountains Insurance Group, Ltd.33.0%Apr 29, 26SCHEDULE 13D/A ↗2 co-filers on this document — the figure is the largest single stake, not their sum. · 1 earlier filing
  • Eugene Nonko9.8%Aug 25, 26SCHEDULE 13D/A ↗2 co-filers on this document — the figure is the largest single stake, not their sum. · 1 earlier filing

Schedule 13G: short-form filing

The short form, for holders who meet specific requirements: institutional investors, passive investors without a control purpose, or exempt investors. Asset managers and index funds usually file it.

  • Divisadero Street Capital Management, LP5.8%Jul 21, 26SCHEDULE 13G ↗5 co-filers on this document — the figure is the largest single stake, not their sum.
  • The Vanguard Group4.6%Sep 30, 25SCHEDULE 13G/A ↗1 earlier filing
  • BlackRock, Inc.4.2%Mar 31, 25SCHEDULE 13G/A ↗

Structured 13D/G data starts 2023-12, when the SEC moved these filings to a machine-readable format. Earlier filings exist but are not parsed here.

Sale intention announced

On Oct 16, Yeh Kuanling Amy filed notice of intent to sell up to $177K. That is about 0.03% of shares outstanding. It is filed under a scheduled plan (10b5-1), arranged in advance.

A notice is not a sale: it may not go ahead, may happen in part, or at a different price.

No sale of theirs is on record yet in Form 4; the 90-day window is still open.

View notice (Form 144) ↗+9 more recent notices · 9 with a later sale

SEC record

Insider transactions

Buys and sells reported by officers, directors and major shareholders on SEC Form 4.

Buys and sells

  • Oct 14, 26Sell$11KEugene Nonko↗
  • Oct 14, 26Sell$69KEugene Nonko↗
  • Oct 13, 26Sell$11KEugene Nonko↗
  • Oct 13, 26Sell$67KEugene Nonko↗
  • Oct 12, 26Sell$11KEugene Nonko↗
  • Oct 12, 26Sell$68KEugene Nonko↗
  • Oct 9, 26Sell$22KSteven YiSee Remarks↗
  • Oct 8, 26Sell$241KSteven YiSee Remarks↗
  • Sep 25, 26Sell$28KKuanling Amy YehChief Technology Officer↗
  • Sep 22, 26Sell$12KEugene Nonko↗
  • Sep 22, 26Sell$72KEugene Nonko↗
  • Sep 21, 26Sell$11KEugene Nonko↗

There are 26 more transactions in this stretch.

Stock compensation, tax and giftsshow the 2 other transactionshide

Stock compensation, tax withholding, option exercises and gifts. They are listed separately and are not included in the purchase and sale totals. The type describes the transaction, not the filer's intent.

  • Oct 1, 26Compensationamount n/aTigran SinanyanSee Remarks↗
  • Oct 1, 26Tax$10KTigran SinanyanSee Remarks↗

The full record holds 631 transactions and goes back to Jan 30, 23.

Its sector and its market

MediaAlpha, Inc. among Communication Services companies

The profile shows what is on record. Context and Radar place the company among those of its sector and region.

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The research continues

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Coverage

What sits behind this page.

Where each figure comes from and how far it reaches.

Prices
End-of-day closes provided by Twelve Data. One close per session; not real time. Closes adjusted for splits.
Series quality
250 clean closes in the period.
SEC records
717 documents on file, from Sep 4, 2020 to Oct 16, 2026.
Company description
No description available.
This page
Generated on Oct 19, 2026; refreshed through the day.

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No. It is one close per session, from the provider and with the date shown on the profile; it does not update during the trading day.

Which SEC documents appear here?

Those filed with the SEC by the company, its insiders and its major shareholders, within our coverage: periodic reports (10-K, 10-Q, 20-F), material events (8-K), proposed sale notices (Form 144), insider transactions (Form 4) and stakes above 5% (13D/13G). Each links to the original on EDGAR.

Why does a European company show no SEC records?

It depends on the company: some European issuers file a 20-F or 6-K with the SEC and others don't. The profile shows whatever is on record; when there is nothing, it says so rather than guessing why. Europe does not yet have a common filing archive like EDGAR in the United States. The EU will open its own, ESAP, in July 2027 (managers' transactions arrive in January 2028), and we plan to add it once it is available.

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